Jalisco Tourism Launches Unprecedented Promotion

The need to regain lost ground in tourism prompted the Secretariat of the sector and the sector in general, to design the national campaign "Jalisco is Mexico," the revival of fate.
The presentation of the national campaign, and they expect to be reflected at the international level, the head of the Secretariat of Tourism of Jalisco (Setujal), Aurelio Lopez Rocha, explained that this effort seeks to place the entity as a major tourist destination in the national preference.
He boasted that the campaign, which will image the Jalisco singer Alejandro Fernandez, is unprecedented, the integrated project consists of a television sales system connected to a call centre and 200 outlets which are as close as possible to consumers The bet is for direct sale

In addition, it will install fixed and mobile modules to be located in shopping malls across the country through an alliance with the supermarket chain Wal-Mart.
Emphasizes the mobile unit called Jalisco, is a special module with an interactive stage mounted on a truck to be located in different parts of the country.
Another attraction that were announced are aimed vacation packages from families to honeymooners, prices range from four thousand to 15 thousand dollars, and consists of two nights and three days in a hotel, courtesy of admission to the zoo and rides Tapatio Tour.
The promotion of the packages will be through the state postcard, an example of the packages is a family trip to Guadalajara with a double room in three star hotel, a ride on the bus tour and visit the Zoo, which has a cost of almost nine thousand dollars.

So far, only Guadalajara and Puerto Vallarta are included in the packages, and then will include other destinations.
Questioning about the discount percentage represented by such packages, said that there is no number because rates vary daily, but did not rule that those who wish to travel to the State may find lower prices.
The campaign cost between 50 and 60 million pesos, of which 40 million were spent by the Ministry of Tourism, investment is unprecedented.
In the next five months on sale estimate of 70 thousand packets that generate an outlay of 700 million dollars, said Lopez Rocha.
On another issue, the official admitted that you can not recover the fall in tourist catchment suffered in recent months, but this significant effort undoubtedly will be reflected in an upturn in activity for the benefit of the entity.
He estimated that at the end of this year's decline in the industry could settle at -5%, although I trust it less because service providers are prepared to act before a health alert.